Each dollar spent at local, independent businesses returns three times more money to the local economy than shopping at a chain or mega online retailer. Local businesses are the heart and soul of our communities and we are incredibly lucky to have vibrant, diverse, and resilient small businesses in our area, despite the challenges presented by COVID-19.
Giving back to the community is woven into the cooperative spirit and to help boost spirits, support local small businesses, and to bring the power of caring to the communities we serve, Victory Electric celebrated National Co-op Month in October with our new Co-ops Love Local campaign.
Co-ops Love Local benefitted 50 community members through a giveaway of 50 gift certificates in the amount of $50 each.
Each Monday in October, drawings were held via Victory Electric’s Facebook page and website where 50 members entered and won a $50 gift certificate purchased from 50 different locally-owned businesses.
“From serving our members to giving back to the community, this is what we do,” said Jerri Whitley, Victory Electric vice president of communications. “It fits well with one of our seven core cooperative principles, Concern for Community.”
The Dodge City Area Chamber of Commerce rolled out their Love Local campaign in September in an effort to help support and revive local small businesses and the economy. Victory Electric developed Co-ops Love Local in conjunction and in partnership with the Dodge City Area Chamber of Commerce campaign.